Following on from the architectural project of 2022 and with a view to consolidating the corporate image, the collaboration with Israeli architect Pitsou Kedem becomes even stronger for the Salone del Mobile 2023, as does the company’s partnership with creative duo Meda-Quincoces, responsible for the mood and layout of the stand, with the support of stylists Cameranesi Pompili.
The new stand design is not a simple exhibition space, but a true architecture in which curved walls and slats prevail, allowing fragments of the interior to be perceived from the outside.
The stand opens onto the hallway, inviting visitors to enter: once inside, one finds oneself in an enveloping and reassuring atmosphere, where the characterising elements of the interior are the delicate nuances, the neutral tones that contrast with the simple lines and the materiality of the pieces on display.
In this scenario that evokes the deepest essence of the company’s DNA, all the elements dialogue with each other in a perfect balance of shapes, colours and materials.
Salone del Mobile.Milano
18–23rd April 2023
Hall 2 | Stand G11 H14