• MDF Italia Corporate Showroom

  • MDF Italia Corporate Showroom

  • MDF Italia Corporate Showroom

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Designing the MDF Italia corporate showroom in 2020, the Israeli Pitsou Kedem Architects Studio came up with the idea of a dynamic, yet cosy ambience where the walls delimiting the spaces guide the visitor on a visual-sensorial journey to discover the products on display.


Today this space has been renewed with a new display: in perfect harmony with Pitsou Kedem’s architectural design and MDF Italia’s DNA, the creative duo Meda-Quincoces have developed a new mood that evokes a refined and timeless imagery, thanks to colours and materials inspired by nature. 

The continuity of the creative project is given by the choice of products that affirm the company’s values: from the most recent NVL Table, Random Wood bookcase, and Neil chair to the iconic products of the collection such as Tense Material and many others.

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  • Pitsou Kedem

    Israeli architect, Pitosu Kedem is the author of several projects in Israel and also in Europe. His language is pure and minimalist, which fits perfectly with the MDF Italia philosophy.

    Already known for the Mirror Lines collection, Divide IT and numerous residential projects, the collaboration with Pitsou Kedem for the development of the company's showroom represents a new chapter in the company's history.

  • Francesco Meda and David Lopez Quincoces

    Francesco Meda's strong industrial attitude complements the more architectural training of David Lopez Quincoces. The creative duo worked on the mood of the new MDF Italia corporate showroom, drawing inspiration from the shades and surfaces found in nature.

  • Cameranesi Pompili

    The creative duo from Milan, Valentina Cameranesi and Enrico Pompili, work in the world of design and fashion. They curated the styling of the showroom. Designed as a set of associations of objects and abstract, essential and material decorative elements, in dialogue with the absolute forms of MDF Italia products and the enveloping interiors. The result is a timeless, calm and neutral landscape.

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