From 22nd to 27th July, at RBC Lab, the exhibition space in RBC Paris showroom that usually hosts meeting, conventions, presentations of the best furniture and lighting brands,
"ENTRE ICÔNES & INNOVATIONS, LE SAVOIR-FAIRE MDF ITALIA" show is scheduled to be held, with a great scenography by RBC to introduce the Italian brand’s latest creations and historical icons.
RBC, one of the most important design distributors in France and Europe, celebrates the culture of the project and its partnership with the Italian brand, that has established itself on the global market thanks to a collection in tune with contemporary culture, that interprets new home trends.
The show documents, through a path made of icons and new creations, a continuous tension between technological and formal research, functionality and aesthetics, innovation and tradition according to a dialectic that is typical of Italian design.
Until the end of July insiders, journalists and the general public can enjoy the latest projects designed by key players on the architecture and design scene including Jean Nouvel and Jean-Marie Massaud, who interpreted with their latest creations MDF Italia designing philosophy.
To emphasise the concept of all Italian excellence, Franck Argentin, RBC patron, chose Artemide, mouthpiece of Italian design worldwide, to illuminate MDF Italia furnishings.