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Product novelties, iconic collections and the architectural project for the Salone del Mobile: are the key highlights of the News book 2025.
The backdrop to the narrative is a villa immersed in nature, designed by Pitsou Kedem: a domestic retreat where the essentiality of architectural lines merges with a soft, enveloping aesthetic—an expression of the brand’s stylistic evolution.
MDF Italia inhabits these suspended spaces, bringing with it a design vision that combines formal rigour with lightness.
The story opens with Goom, the modular sofa designed by Jean Marie Massaud. A generous and welcoming system, where full volumes and clean lines come together to offer a total comfort experience. The result of in-depth research into materials, Goom explores new frontiers of softness. Next comes Archie, the chair designed by Yabu Pushelberg: a continuous gesture born from the archetype of the arch, with a slender frame that embraces the curved backrest in a single, fluid motion. Alongside these novelties, the News book also presents the evolution of several iconic collections. Random, celebrating its twentieth anniversary in 2025, is renewed with new finishes while retaining its expressive strength. S Table, by Xavier Lust, explores new material possibilities with the introduction of a concrete version, also suitable for outdoor use. Neil, by Jean Marie Massaud, expands with the addition of a leather armchair. Cantle Low Table, by Marco Lavit, grows into a new family of lightweight, graphic tables, enriching the namesake collection.
Bringing the narrative to a close is the architectural project for the Salone del Mobile, curated by Pitsou Kedem: an intimate and essential space where soft tones, natural materials and fluid sequences stage a refined selection of products for the living and dining areas.
Concept, graphic design & drawings: Studio CCRZ
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