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Corporate showroom '26
The new setup of the mdf italia corporate showroom reflects the brand’s evolutionary path, guided by design principles rooted in compositional lightness and purity of form, shaping sophisticated and welcoming living scenarios.
The space, designed by architect Pitsou Kedem, unfolds through fluid and interconnected environments where the collections take centre stage within a precise and coherent narrative.
The styling has been curated by Valentina Cameranesi and Enrico Pompili, and mood & layout by Francesco Meda and David Lopez Quincoces.
Soft volumes, textured surfaces and a neutral colour palette shape the setting, highlighting the silhouettes and finishes of the furnishings. From the novelties, such as the Goom sofa by Jean Marie Massaud and the Archie chairs by Yabu Pushelberg, to timeless icons including the Neil Leather seating and the NVL Table, each product finds its natural place within the space. Architecture and design interact in a measured dialogue, creating an environment that clearly expresses the principles of essentiality, balance and formal precision that define mdf italia.
The corporate showroom thus becomes an experiential space, conceived to welcome visitors and offer a clear and immersive reading of the collections and the brand.
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Designer
Pitsou Kedem
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
Designer
Francesco Meda
Francesco Meda is a Milanese designer. After working in the studios of Sebastian Bergne and Ross Lovegrove in London, he returned to Milan in 2008, where he collaborated with his father, Alberto Meda, on significant projects for furniture firms. At the same time, he developed personal projects in art and design, collaborating with various galleries and international companies. His projects have received prestigious awards, including the Compasso d’Oro.
Francesco Meda is a Milanese designer. After working in the studios of Sebastian Bergne and Ross Lovegrove in London, he returned to Milan in 2008, where he collaborated with his father, Alberto Meda, on significant projects for furniture firms. At the same time, he developed personal projects in art and design, collaborating with various galleries and international companies. His projects have received prestigious awards, including the Compasso d’Oro.
Designer
David Lopez Quincoces
David Lopez Quincoces was born in Madrid in 1980, where he graduated in Art from the Complutense University. After a Master’s degree in Interior Design at Politecnico di Milano, he began collaborating with Piero Lissoni's studio, working on various interior design and architecture projects. In 2007, he founded his own studio, Quincoces-Dragò & Partners, with offices in Madrid and Milan.
David Lopez Quincoces was born in Madrid in 1980, where he graduated in Art from the Complutense University. After a Master’s degree in Interior Design at Politecnico di Milano, he began collaborating with Piero Lissoni's studio, working on various interior design and architecture projects. In 2007, he founded his own studio, Quincoces-Dragò & Partners, with offices in Madrid and Milan.
Designer
Cameranesi Pompili
"MDF Italia is a chorus of distinct voices that harmonise to create contemporary design capable of withstanding the test of time."
Cameranesi Pompili is a studio founded by Valentina Cameranesi Sgroi and Enrico Pompili, respectively a creative director and a set designer. Since 2013, they have been creating installations, shootings, videos, and research projects for magazines and companies, primarily in Italy and France. Their work combines contemporary and innovative elements with a strong memory of tradition. Through their projects, they aim to build a unique language that unites aesthetics and narrative.
"MDF Italia is a chorus of distinct voices that harmonise to create contemporary design capable of withstanding the test of time."
Cameranesi Pompili is a studio founded by Valentina Cameranesi Sgroi and Enrico Pompili, respectively a creative director and a set designer. Since 2013, they have been creating installations, shootings, videos, and research projects for magazines and companies, primarily in Italy and France. Their work combines contemporary and innovative elements with a strong memory of tradition. Through their projects, they aim to build a unique language that unites aesthetics and narrative.
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