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Array stories @ Konsepti
In Prague, Konsepti, a long-standing partner of MDF Italia, inaugurated the international design festival Designblok with the Holport Party, an evening dedicated to design and creativity.
For the occasion, Konsepti’s showroom was set up with some of MDF Italia’s most iconic collections, including Random and Neil. The undisputed protagonist of the space was the Array sofa, presented in two different configurations: the first, semicircular and with a strong scenic presence, placed within an immersive setting where lights and projections enhanced the experience of the project. The second, more intimate and understated, evoked a welcoming, domestic atmosphere.
The meeting with Marius Myking and Seppe van Heusden from Snøhetta offered the opportunity to delve into the design philosophy that guided the development of Array: a dialogue that highlighted the shared vision between MDF Italia and the designers, based on an innovative approach that has shaped a new way of interpreting contemporary comfort.
Designblok
8. – 12. 10. 2025
Konsepti
Komunardů 32, 17000 Praha 7
Array sofa system
Holport party
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Designer
Snøhetta
"The collaboration with MDF Italia stems from a shared desire to overturn norms and create something different. When the company challenged us with an ambitious brief, to re-imagine comfort, we understood that we had a partner equally eager to challenge the status quo."
Snøhetta is a transdisciplinary, dialogue-driven practice operating in a wide array of fields including architecture, landscape, interiors, art, product design, graphic and digital design, often integrating a combination of interests across its projects. With more than 350 employees across nine regional studios, Snøhetta’s approach is informed by environmental and cultural sensitivity.
"The collaboration with MDF Italia stems from a shared desire to overturn norms and create something different. When the company challenged us with an ambitious brief, to re-imagine comfort, we understood that we had a partner equally eager to challenge the status quo."
Snøhetta is a transdisciplinary, dialogue-driven practice operating in a wide array of fields including architecture, landscape, interiors, art, product design, graphic and digital design, often integrating a combination of interests across its projects. With more than 350 employees across nine regional studios, Snøhetta’s approach is informed by environmental and cultural sensitivity.
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