New MDF Italia corporate showroom

Headquarters in Mariano Comense, Italy
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The architectural design of the MDF Italia Headquarters in Mariano Comense is gaining a new exhibition area.
In perfect harmony with the MDF Italia collection and philosophy, the Israeli Pitsou Kedem Architects Studio has designed a dynamic yet cosy ambience made up of interactions between solid volumes and soft filters measured in space. With its clay covered walls, the main body conveys a marked earthy feel, while the curved lines lend the space movement.

Concept architecture
Pitsou Kedem architects
Styling
Paola Pastorini studio with Simona Pozzi, Nicoletta Villani
Photographer
Thomas Pagani

The new showroom features sinuous lines alternating with solid interactions and covers an area of 400 square meters, housing the collections of the two brands.

The interior design curated by the Israeli architect Pitsou Kedem creates a welcoming and dynamic environment, where walls and free-standing room dividers taper away in fluid and flexible lines, to guide the visitor on a visual-sensory journey, to discover the products.

We used the sensuous and wavy form of the walls to outline spaces and at the same time to invite the visitor to move across and visit them”
said architect Pitsou Kedem.

Finally, clay was used as the only finish of the architectural elements to enhance through its materiality the peculiarities of the displayed products.

This setting hosts not only the MDF Italia novelties, including the new NVL table signed by Jean Nouvel Design and the reinterpretations of the brand’s iconic products designed by internationally renowned designers, but also the set of the first Acerbis collection curated by the new creative direction of Francesco Meda and David Lopez Quincoces.

DOWNLOAD THE DIGITAL COPY OF “MDF ITALIA. STORIES ABOUT 2020+1” JOURNAL

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