Configurator. NEW!
Browse our product catalogue, choose your model and customise every detail.
Dimensions, materials, finishes: explore the possibilities and give shape to your idea.
mdf italia corporate showroom '26
Location
Mariano Comense, Italy
Category
Retail
Concept architecture
Pitsou Kedem architects
Showroom set-up
Francesco Meda and David Lopez Quincoces
Photo by
Thomas Pagani
Stylist
Cameranesi Pompili
Architecture and design come together in a harmonious dialogue within the mdf italia corporate showroom, renewed with a display curated by Francesco Meda and David Lopez Quincoces, that brings together the latest introductions and the brand’s iconic collections.
Curved walls and a neutral colour palette define fluid, interconnected environments that invite discovery, gradually revealing the products along a path that guides visitors through spaces in visual continuity.
The products integrate naturally into the architecture designed by Pitsou Kedem, shaping a coherent narrative that highlights the identity of mdf italia, where visual lightness and purity of form find a measured balance.
NVL Table and S Table stand out within the interiors with their sculptural character, softened by the slender profiles of the Archie and Neil Leather seats. Among the upholstered pieces, the Goom sofas by Jean Marie Massaud and Cosy introduce a welcoming dimension through generous volumes and soft profiles, while the Fossil coffee tables in concrete recall the natural world. Different finishes interact in balanced harmony, expressing the material research that defines the brand: from marble to leather, from aluminium surfaces to wood essences, in a refined interplay of measured contrasts.
Styled by Valentina Cameranesi and Enrico Pompili, the setting contributes to shaping an essential yet lived-in atmosphere: alongside decorative elements, everyday objects such as books, ceramics and small accessories inhabit the spaces with spontaneity, making them authentic and intimate.
Related products
Cosy Island Indoor
Cosy Pouf Indoor
Goom Indoor
Bonnet Indoor
NVL Table Indoor
S Table Indoor
Archie Indoor
Neil Indoor
Neil Leather armchair Indoor
Array coffee tables Indoor
Cantle Low Table Indoor
Fossil Indoor
Random & Random Wood Indoor
Minima ground-resting Indoor
Minima sideboard Indoor
Designer
Pitsou Kedem
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
"MDF Italia is the company, that from all other furniture companies, reflects exactly the 'handwriting' of my studio; we share the same design values: the purity, the minimalism - in its deepest form. The aspiration to achieve the 'timeless design', avoiding 'design trends' and temporary mods."
Founded in 2000 in Tel Aviv, Pitsou Kedem Architects is responsible for the design and planning of numerous projects around the world, characterised by a contrast between simple and clean external volumes, and complex and rich internal sections. The studio’s design language is based on the modernist style.
Since 2020, Pitsou Kedem Architects has been following the company’s architectural projects, from showrooms to trade fairs.
Designer
Francesco Meda
Francesco Meda is a Milanese designer. After working in the studios of Sebastian Bergne and Ross Lovegrove in London, he returned to Milan in 2008, where he collaborated with his father, Alberto Meda, on significant projects for furniture firms. At the same time, he developed personal projects in art and design, collaborating with various galleries and international companies. His projects have received prestigious awards, including the Compasso d’Oro.
Francesco Meda is a Milanese designer. After working in the studios of Sebastian Bergne and Ross Lovegrove in London, he returned to Milan in 2008, where he collaborated with his father, Alberto Meda, on significant projects for furniture firms. At the same time, he developed personal projects in art and design, collaborating with various galleries and international companies. His projects have received prestigious awards, including the Compasso d’Oro.
Designer
David Lopez Quincoces
David Lopez Quincoces was born in Madrid in 1980, where he graduated in Art from the Complutense University. After a Master’s degree in Interior Design at Politecnico di Milano, he began collaborating with Piero Lissoni's studio, working on various interior design and architecture projects. In 2007, he founded his own studio, Quincoces-Dragò & Partners, with offices in Madrid and Milan.
David Lopez Quincoces was born in Madrid in 1980, where he graduated in Art from the Complutense University. After a Master’s degree in Interior Design at Politecnico di Milano, he began collaborating with Piero Lissoni's studio, working on various interior design and architecture projects. In 2007, he founded his own studio, Quincoces-Dragò & Partners, with offices in Madrid and Milan.
Designer
Cameranesi Pompili
"MDF Italia is a chorus of distinct voices that harmonise to create contemporary design capable of withstanding the test of time."
Cameranesi Pompili is a studio founded by Valentina Cameranesi Sgroi and Enrico Pompili, respectively a creative director and a set designer. Since 2013, they have been creating installations, shootings, videos, and research projects for magazines and companies, primarily in Italy and France. Their work combines contemporary and innovative elements with a strong memory of tradition. Through their projects, they aim to build a unique language that unites aesthetics and narrative.
"MDF Italia is a chorus of distinct voices that harmonise to create contemporary design capable of withstanding the test of time."
Cameranesi Pompili is a studio founded by Valentina Cameranesi Sgroi and Enrico Pompili, respectively a creative director and a set designer. Since 2013, they have been creating installations, shootings, videos, and research projects for magazines and companies, primarily in Italy and France. Their work combines contemporary and innovative elements with a strong memory of tradition. Through their projects, they aim to build a unique language that unites aesthetics and narrative.
Contact us for more information.
Our team will contact you as soon as possible to provide direct assistance.