SAG AT THE DESIGN MUSEUM IN TAIWAN

10-10-2016

SAG at “Looking through a window” retrospective exhibition at the Design Museum in Taiwan
 
Until October 30th, at the Design Museum Taiwan, Nendo Studio’s wide retrospective exhibition can be visited, a show that introduces the depth and breadth of founder OKI SATO’s talent.
The Museum, situated in the Songshan Cultural and Creative Park in Taipei, played a key role in the exhibition’s layout. The fascinating building – in a former tobacco factory built during the Japanese colonial period – features long hallways revolving around a central couryard, thus providing a clear directional path. The building features galleries connected by long illuminated corridors and wood windows, two key elements that inspired the exhibition’s concept.
Every brand has been dedicated the space of a window, i.e. small thematic exhibitions have been built with the same size of the windows to evoke shop windows.
Shop windows have been organised by geographical origin – Italy, Eastern Europe, North America and Asia – to offer visitor an experience that can be compared to a tour around the world and a vision of each brand. The exhibition presents more than 300 works in a 1,420 square meter space. 
MDF Italia takes part to the event with SAG, an eye-catching stool or coffee table also for the outdoor, that the company has introduced at Salone del Mobile in April.

The exhibition’s purpose was to evoke in the visitor opposite feeling and moods: a sense of excitement that can be compared to “window shopping” when you watch objects in the shop windows and at the same time a sense of happiness that is derived by looking at a landscape from a window.

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