MDF ITALIA’S NOVELTIES IN AN
A newly conceived newsbook, to describe MDF Italia’s novelties a the latest Salone del Mobile: brand new products, so different from one another in terms of shape and function – but also icons that change and transform - all of them featuring a simplicity that, together with essentiality and elegance, are the Milan-based company’s hallmarks and can be easily recognized in any project, everywhere in the world.
A volume created in collaboration with CCRZ communication agency and Studio Monti styliing concept. Both of them are making MDF Italia’s new brand image evolve, with more catalogues and communication tools, focusing on the development of a specific and involving communication style.
Flipping through the pages of the newsbook, readers will have the chance to get in touch with “suggested”, never showy living spaces, where balance, rigour and silence stand out.
There are few objects in the domestic scenarios evoked by this catalogue, in an harmonious dialog of shapes and finishes. Highlighted objects are well selected such as felt carpets, iconic lamps, books, ninepines, but also terracotta sculptures reminding architectonic and mechanical elements. And what about the new graphical line? The typographic layout, product sheets and rhythm feature a language based on pureness and essentiality, perfectly in tune with MDF Italia’s collection and philosophy.
This newsbook is a key tool to talk about new projects and the orientation towards the future of a brand that has always been focusing on innovation. A brand with an unmistakable style, that aims at giving its contribution to the evolution of design trends.