Jean Marie Massaud’s Neil Twist takes part to “Take a seat” exhibition at Saatchi Gallery in London.
During the London Design Festival, scheduled from 19 to 22 September, the first “I-MADE. Italian Manufacturer Art and Design Exhibition” will be debuting in the British capital. Next to the traditional series of events and shows enlivening the city, a newly-conceived format will present the design excellence of Made in Italy at Saatchi Gallery.
In the 13 galleries of the charming Neoclassic building in the heart of Chelsea, under the artistic direction of architect Giulio Cappellini, the story of the great Italian manufacturing tradition goes on stage through an exhibition area dedicated to the iconic brands that influenced Italian design’s history.
At satellite exhibition, “Take a seat” focuses on the chair and celebrates with a selection of classic and contemporary models Italian and international designer’s creativity.
Within this prestigious event, MDF Italia takes the opportunity to introduce in the creative capital of the world the Neil Twist armchair, the evolution of Jean Marie Massaud’s Neil chair.
Neil Twist is the emblem of MDF Italia’s creativity, innovation and research as well as of the unexceptionable passion and know-how of expert craftsmen: more than 300 meters of rope, cleverly woven by expert hands create both the chair and the original product pattern.