Along with the MDF Italia showroom, the twenty-four shop windows at via della Chiusa in Milan are the display case where project and product generate always new and harmonious settings.
The image of the Milan showroom represents the mood and visual our creative team has devised for the company. A space with strong architectural connotations, able to enhance the overall value of the products as a whole: the new proposals and the most significant items of the collection.
MDF Italia showroom was conceived according to the basic principles of - architectural communication -, an architecture achieved through subtraction, in which volumes follow each other perfectly in tune and where the balance between masses and voids is interpreted as a harmonious continuum.
Colour patterns made of whites that become - depending on masses and light - more intense and rarefied.