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Neuland Industriedesign
"MDF Italia is the ideal partner for anyone who wishes to always be topical but never in fashion, to work with state-of-the-art technology without being held hostage by it, to recognise trends without pursuing them."
Since 1997, Neuland Industriedesign has been offering services across various sectors, from furniture to cosmetics. The team, which includes Eva Paster and Michael Geldmacher, operates relying on the idea that design is a process aimed at discovering the essence of each product. A book on a shelf, for example, communicates its content and the desire to capture attention: in this way, the focus of the project shifts from the surface itself to the book placed on it. Following this philosophy, they designed the Random modular bookcase for MDF Italia, an iconic bestseller of the company.
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